Privacy Policy

Bo Health & Fitness Coach Last Updated: February 12, 2026

Bo Labs, Inc. ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use the Bo health and fitness coaching service ("Service"). Please read this Privacy Policy carefully.

1. Information We Collect

We collect several types of information from and about users of our Service:

1.1 Information You Provide Directly

● Account Information: Name, email address, phone number, date of birth, and payment information

● Health and Fitness Data: Weight, height, body measurements, fitness goals, dietary preferences, allergies, medical conditions, activity levels, and exercise history

● Message Content: All messages you send to Bo via SMS, including meal descriptions, workout reports, questions, and feedback

● Profile Preferences: Communication preferences, notification settings, and coaching style preferences

1.2 Information Collected Automatically

● Usage Data: Interaction patterns, message frequency, response times, feature usage, and engagement metrics

● Device Information: Device type, operating system, mobile carrier, phone number, and unique device identifiers

● Location Data: General location information based on IP address (we do not track precise GPS location)

● Log Data: Timestamps, message delivery status, error logs, and system diagnostics

1.3 Information from Third Parties

We may receive information about you from third-party services such as payment processors, SMS delivery providers (Twilio), and analytics services. We may also receive information if you connect third-party apps or devices (e.g., fitness trackers) to your Bo account.

2. How We Use Your Information

We use the information we collect to:

● Provide personalized health and fitness coaching recommendations

● Create customized meal plans and workout programs

● Track your progress and provide accountability

● Send you text messages, notifications, and service updates

● Process payments and manage your subscription

● Improve our AI algorithms and Service functionality

● Conduct research and analytics to understand user behavior and preferences

● Detect, prevent, and address technical issues and security threats

● Comply with legal obligations and enforce our Terms of Service

● Communicate with you about your account and respond to your inquiries

3. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

3.1 Service Providers

We share information with trusted third-party service providers who perform services on our behalf, including:

● Twilio (SMS message delivery and telecommunications infrastructure)

● Anthropic (Claude AI API for conversational intelligence)

● Payment processors (Stripe or similar for subscription billing)

● Cloud hosting providers (data storage and computing infrastructure)

● Analytics providers (usage statistics and performance monitoring)

These service providers are contractually obligated to use your information only to provide services to us and are prohibited from using or disclosing your information for any other purpose.

3.2 Aggregated and De-Identified Data

We may share aggregated, anonymized, or de-identified data that cannot reasonably be used to identify you. This may include industry research, health trends analysis, product development partnerships, or academic studies. Such data does not contain personally identifiable information.

3.3 Legal Requirements and Protection

We may disclose your information if required to do so by law or if we believe such action is necessary to: (a) comply with legal process or government requests; (b) enforce our Terms of Service; (c) protect our rights, property, or safety, or that of our users or the public; or (d) detect, prevent, or address fraud, security, or technical issues.

3.4 Business Transfers

If Bo Labs, Inc. is involved in a merger, acquisition, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Service. We will retain and use your information to comply with legal obligations, resolve disputes, enforce our agreements, and for legitimate business purposes such as improving the Service. You may request deletion of your account and associated data at any time. After account deletion, we will delete or anonymize your personal information within 30 days, except where we are required to retain certain information for legal, tax, or regulatory purposes. Aggregated or anonymized data that cannot identify you may be retained indefinitely.

5. Data Security

We implement appropriate technical and organizational measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

● Encryption of data in transit (TLS/SSL) and at rest

● Regular security assessments and penetration testing

● Access controls and authentication mechanisms

● Employee training on data protection and privacy

● Monitoring and logging of system access and activities

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

● Access: Request a copy of the personal information we hold about you

● Correction: Request correction of inaccurate or incomplete information

● Deletion: Request deletion of your personal information

● Portability: Request a copy of your data in a machine-readable format

● Opt-out: Unsubscribe from marketing communications or text messages

● Object: Object to processing of your information for certain purposes

To exercise these rights, please contact us at privacy@getbo.com. We will respond to your request within 30 days. You may also opt out of text messages at any time by texting "STOP" to our service number.

7. HIPAA and Health Information

Bo is not a covered entity or business associate under the Health Insurance Portability and Accountability Act (HIPAA). The health and fitness information you provide to Bo is not protected health information (PHI) under HIPAA. By using the Service, you acknowledge that the privacy protections of HIPAA do not apply to your use of Bo. We recommend that you do not share sensitive medical information, diagnoses, or treatment details through Bo. For medical advice and treatment, please consult with a qualified healthcare provider.

8. Children's Privacy

Our Service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at privacy@getbo.com, and we will delete that information.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that differ from those in your country. By using the Service, you consent to the transfer of your information to the United States and other countries where we operate.

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

● Right to know what personal information is collected, used, and shared

● Right to delete personal information

● Right to opt-out of the sale of personal information (we do not sell personal information)

● Right to non-discrimination for exercising your privacy rights

To exercise these rights, contact us at privacy@getbo.com or call 1-XXX-XXX-XXXX.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on our website and updating the "Last Updated" date. We may also send you an email or text message notification. Your continued use of the Service after changes become effective constitutes acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at: Bo Labs, Inc. Attn: Privacy Officer Email: privacy@getbo.com Website: www.getbo.com Phone: 1-XXX-XXX-XXXX For data subject requests under GDPR or CCPA, please include "Privacy Request" in the subject line.